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Page 1 of 13

Analyzing Spiritual Semiosis Through Intertextual Ritual: A Barthesian–Kristevan Study of Exhuma’s Final Sequence (103525)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s):

Abstract Teaser: Asian horror films are often interpreted through the lens of genre or audience psychology, while the cosmological and spiritual dimensions remain underexplored in academic discourse. This study aims to analyze the final sequence of Exhuma (2024) using Roland Barthes’s semiotic…

International Journalists’ Perceptions of the Impact of U.S.– Iran Tensions on Coverage of the 2026 Fifa World Cup (112711)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Edward Yamoah Gyasi is an Assistant Lecturer in Communication and Public Relations at Accra Technical University, Ghana.

Abstract Teaser: The 2026 FIFA World Cup, co-hosted by the United States, Canada, and Mexico, occurs under an unparalleled geopolitical context: a host nation engaged in actual armed confrontation with a qualified participant. The U.S.–Iran conflict, which intensified in February 2026, has…

Engagement Effects of User-Generated vs Corporate Aesthetics in Fast-Food Instagram Marketing (112733)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Yu Wang is an Assistant Professor at the University of Georgia. He leads the KIND Lab and studies machine learning, agentic AI, LLMs, and graph-structured data for effective and trustworthy scientific and infrastructure applications.
https://www.linkedin.com/in/yuwanggraphml/

Amelie Wei is a senior student at South Eugene High School, in Eugene, Oregon, USA. Her research interest lies in visual analysis for marketing of online businesses.
https://linkedin.com/in/ameliewei/

Abstract Teaser: As users favor authentic, relatable content, fast-food brands have adopted user-generated-content-like (UGC-like) aesthetics that may obscure persuasive intent. Drawing on brand authenticity and engagement research, this project examines whether UGC-like aesthetics generate greater engagement than corporate aesthetics. The study analyzes…

From Tradition to Nostalgia: the Geisha Recording Stars from 1930 to 1980 (114459)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Dr. Gretchen Jude is currently Assistant Professor of Film and Media Arts at University of Utah, U.S.A., teaching sound design and audio media. She is scholar and practitioner of voice and field recording, with an emphasis on audio practice in Japan.

Abstract Teaser: For over 150 years, the geisha performing artists of Japan have been known for their distinctive appearance, yet today their music is much less familiar. Popular geisha singers, who rose from anonymity to stardom in early- to mid-20th century Japan,…

From Editorial Assistance to International Broadcasting: Soviet Specialists in PRC Media in the 1950s (108543)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Eleonora Genen is a Postdoctoral Researcher at the Institute of Regional Studies, Sun Yat-sen University (China).

Abstract Teaser: This article examines the activities of Soviet specialists in Chinese mass media during the 1950s.Following the founding of the PRC in 1949, Sino-Soviet relations intensified across multiple spheres, including media and communication. Professional exchanges expanded through delegation visits, training programs,…

Saudi Dramas: Saudi Women’s Preferences, Viewing Patterns and Perspectives (111925)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Currently, I am a supervisor of Communication Department. I interested in Television, film and radio studies. Media, drama and soap opera studies. Audience studies and gender. Comparative cultural studies and cultural analysis. Quantitative and qualitative analysis. Qualitative-ethnography, qualitative, quantitative research and ethnographic research. Mass Communication. Artificial intelligence in film industry. Podcasts studies.

Abstract Teaser: The study examines Saudi women’s perspectives and preferences regarding watching Saudi local drama. It investigates viewing habits and use patterns quantitatively, employing an adapted Uses and Gratification theory (U&G) model. An online questionnaire was completed by 442 Saudi women aged…

Interacting Funeral Genres: The Influence of the Indonesian Death Notice Convention on Condolence Flower Boards (108530)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Prof. UAM dr hab. Przemyslaw Wiatrowski is currently a University Professor of Linguistics at Adam Mickiewicz University in Poznan, Poland

Abstract Teaser: The paper examines Indonesian condolence press death notices and condolence flower boards as two interrelated genres of funeral communication. It aims to demonstrate the structural and linguistic correspondences between these forms and to identify the possible influence of the death…

Informal Learning as the Path to Intercultural Communicative Competence in Vietnamese Micro-Businesses (112041)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Olga Rodionova, PhD Candidate, APU Malaysia. Interests: intercultural communication, expatriate adjustment, high-context environments. Current project: communicative uncertainty and informal learning among Western SIEs in Vietnamese micro-businesses.

Abstract Teaser: This submission examines how Western self-initiated expatriates (SIEs) managing micro and small enterprises (MSEs) in Ho Chi Minh City, Vietnam, develop intercultural communicative competence through informal field-based learning. Standard pre-departure cross-cultural training equips managers with cultural knowledge but cannot deliver…

The Rise of Short-Form Video Platforms and the Transformation of Film Reception Among French Audiences in the 2020s (112702)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Anastasiia Velichko, SMM Manager at Alexandrinsky Theatre, researches art history, cultural studies, film reception, and digital media. Her current project examines short-form video and French film spectatorship.

Abstract Teaser: This study examines how short-form video platforms are reconfiguring film reception among French audiences in the 2020s. The rationale for the project lies in the tension between France’s historically institutionalized cinephile culture, shaped by theatrical exhibition, film criticism, and cultural…

Mazes of the Mind, Cinemas of Confusion: Filmic Space and the Labyrinthine Imagination (113170)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Ines Glanznig is an English Language Instructor at YBM. Her research interests include censorship, race, and US education. She is currently writing her PhD on racism in literary censorship on sexual grounds.

Abstract Teaser: The labyrinth endures as one of cinema's most potent spatial metaphors, embodying what Penelope Reed Doob identifies as the maze's tripartite nature: artifact of admirable complexity, inextricable trap, and transformative journey from ignorance to enlightenment. This paper examines how Stanley…

Between Mediascape and Reality: The Reconstruction and Fluidity of Chinese Rituals as Cultural Memory (107577)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Sijie Mao serves as a lecturer at Jiangxi University of Applied Science in China. She is also a doctoral candidate in the Department of Music of Universiti Putra Malaysia (UPM).

Abstract Teaser: As a vital part of cultural heritage, rituals are conveyed through distinctive actions, music, costumes, and settings that express a core value of culture, ranging from coronation ceremonies to wedding celebrations. With the rapid development of the film industry, especially…

YouTube(rs) and the Indian General Elections 2024 (110104)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Umaima Ehtasham recently graduated from the Technical University of Munich (Germany) with a Master's in Responsibility in Science, Engineering & Technology. Her research interests lie in politics x tech, mobility innovation, & inclusive technologies.

Abstract Teaser: Scholars have increasingly examined how digital platforms shape elections worldwide. Within this broader discussion of platform-mediated political communication, the 2024 Indian general elections offer an important case to understand the role of YouTube-based digital newsrooms and political YouTubers, who have…

Naming the Audience of Romance: Gendered Address Across Love and Deepspace’s Chinese and Global Channels (113510)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Xiaohan Yang is a Cultural Studies postgraduate at the University of Sydney researching feminist media, romance games, digital intimacy, and platform governance.

Abstract Teaser: Love and Deepspace, a Chinese mobile romance game released globally in January 2024, sells intimacy partly by naming its audience. Its official Chinese and English channels address players as “猎人小姐” (Miss Hunters), “深空猎人” (Deepspace Hunters), and, at other moments, simply…

Conditional Futurity: Asian-Coded Female Cyborgs and the Racialized Labour of AI in Western Screen Science Fiction (111062)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Stella Xingchen Liu is currently a PhD applicant and an independent STS researcher, works on human-robot interaction, digital sociology, and media/cultural analysis; her current project examines Asian-coded female cyborgs in screen science fiction.

Abstract Teaser: This paper examines how mainstream Western screen science fiction from the 2010s uses Asian-coded female artificial bodies to imagine AI and cyborg futures. Through comparative textual and visual analysis of Major in Ghost in the Shell (2017), Kyoko in Ex…

Beyond the Lone Hero: Character, Institution, and Ideological Politics in Contemporary Medical Television (109060)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Margaret Tally is Full Professor of Social and Public Policy at the School for Graduate Studies of the State University of New York, Empire State College. She is the author of Television Culture and Women’s Lives: Thirtysomething and the Contradictions of Gender(1995). She has also edited three book collections with Betty Kaklamanidou, HBO's Girls: Questions of Gender, Politics, and Millennial Angst(2014), The Millennials on Film and Television: Essays on the Politics of Popular Culture (2014), and Politics and Politicians in Contemporary US Television(2016), The Rise of the Anti-Heroine in TV’s Third Golden Age(2016) and The Limits of #Metoo in Hollywood: Gender and Power in the Entertainment Industry (2021, McFarland Press).

Abstract Teaser: This presentation examines a significant shift in contemporary medical television: the move away from the heroic individual — the crusading reformer, the tireless emergency physician — toward narratives that situate character within institutional frameworks that resist individual resolution. Drawing on…

The Diffusion of Daebak: K-Pop and the Global Circulation of Cultural Capital (109061)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Gene Khyle Francis Uy Galvez is a Doctor of Medicine Student at Mapua University, having graduated with a Bachelors of Science in Chemistry at the University of Tokyo.

Abstract Teaser: The global rise of Korean popular culture, or the Hallyu Wave, presents an opportunity to examine how cultural products function as innovations within an increasingly interconnected media environment. Drawing on Rogers’ Diffusion of Innovations theory, this paper argues that K-pop’s…

Film as Research: Camera, Inquiry, and the Mediated Field Method (114076)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Siddharth Aredath is Assistant Professor in the Department of Fashion Communication at the National Institute of Fashion Technology (NIFT), Kangra. His work spans design research, visual communication and photography, with research interests in Himal

Abstract Teaser: What changes when filmmaking is treated not as documentation but as a research method in its own right? Film is increasingly recognised as a mode of inquiry within practice-based and visual research, yet existing discussions offer limited methodological accounts of…

Changing Identities with a Scarf: A Visual Semiotic Analysis of One-Man Performance in the Digital Era (110884)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Ria Wuri Andary is a lecturer at Universitas Medan Area with interests in communication and media studies. She is currently preparing for doctoral studies through a scholarship to further develop her academic research in communication.

Abstract Teaser: The "one man show" trend has reshaped digital media by allowing a single creator to play multiple characters at once. This study explores digital identity construction using minimalist visual tools on Arif Muhammad's "Mak Beti" YouTube channel. Applying Erving Goffman’s…

Beyond Representation: Iterative Transpositions of Sensory Difference, Resonance, and World-Inhabiting in Documentary Film Research-Creation (113678)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Maxime Michaud is a PhD candidate in Communication, transdisciplinary artist and lecturer at UQAM. His work explores embodied cognition, phenomenology, and documentary cinema through a research-creation project on sensory processing sensitivity.

Abstract Teaser: This presentation examines iterative transposition as a documentary method for mediating sensory difference without reducing lived experience to explanation, diagnosis, or clinical evidence. Developed within a doctoral research-creation project that seeks to transpose sensory processing sensitivity into an experimental documentary…

From Regional Television to the Schoolyard: Dubbing, Material Culture, and the Reception of Dragon Ball in Spain (113657)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

About the Presenter(s): Dr Eduardo López-Pintor Madrid is a secondary-school teacher and member of the Japan Research Unit at the Universitat de València. His research explores Japanese visual culture; his current project examines Dragon Ball’s reception in Spain.

Abstract Teaser: This paper examines the reception of Dragon Ball in Spain as a decentralised process shaped by regional television, multilingual dubbing, publishing, merchandising, and informal exchange. From 1990 onwards, broadcasts by Spain’s regional channels introduced the anime in Castilian and several…


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