The Korean Wave (Hallyu) has significantly impacted global culture since the 1990s, with K-pop and TV format exports being particularly influential. This paper analyzes the adaptations of Korea's variety show "Produce 101" in China and Japan, employing Albert Moran's adaptation codes for a focused comparative study of linguistic, inter-textual, and cultural modifications. The analysis reveals Japan's preference for preserving the original format, while China adopts and incorporates new elements. The findings indicate that in terms of linguistic codes, Japan largely retained the original format, while China introduced novel elements. Regarding intertextual codes, China underscored the role of institutional frameworks, whereas Japan reflected the structure of its idol market and selected broadcasting platforms that aligned with its media environment. The cultural codes also varied, with Korea emphasizing fierce competition and individual charm, China focusing on friendship within a school setting, and Japan prioritizing harmony over individual performance skills. The study also suggests that Moran's adaptation codes provide a robust methodological tool for systematic content analysis in transnational format adaptations. The strategic adaptation of television formats is thus essential in the localization process, ensuring that the entertainment offered aligns with the cultural predilections of each target audience. This research contributes to the understanding of Korean television format exports and holds implications for the strategic expansion and diversification of international cultural content dissemination.

Authors:
Alice Lee, Seoul National University, South Korea
HongJian Lin, Seoul National University, South Korea

About the Presenter(s)
Alice Jiye Lee is pursuing a Ph.D. Seoul National University, majoring Area Studies (Japan). Her recent research is titled "A Comparative Study of the Strategies of Major Idol Entertainment Companies in Korea and Japan."

HONGJIAN LIN is a Ph.d. candidate at Seoul National University, South Korea. He is majoring in international studies, and his research interests cover political communication, Korean-Chinese relations, and political culture.
www.linkedin.com/in/%EA%B5%89%EA%B1%B4-%EC%9E%84-b5b63124a/

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