This study delves into the intricate use of language variation in buying and selling interactions at Sungguminasa Traditional Market, South Sulawesi, Indonesia. Employing observational methods to gather data, the research reveals that both sellers and buyers engage in a multilingual exchange, utilizing Indonesian with Makassar dialect, Makassar with Konjo dialect, and English. Language variation manifests in the form of dialect, with sellers and buyers employing words like "ki" and "ta'" in the Makassar language. This dialectal usage fosters a relaxed and familiar conversational atmosphere. Additionally, the study uncovers the sellers' adept use of various expressions, such as "iya pale" and the vocative "dek," to cultivate a casual and welcoming ambiance. The study's significance lies in its revelation of register usage in seller-buyer interactions. Terms like "renda prancis" (French lace) and "Monalisa" are strategically employed to capture buyers' attention and convey an air of exclusivity. Similarly, the use of "tie dye" highlights register usage in the context of fashion, appealing to younger generations and fashion enthusiasts. Overall, the research unveils the intricate interplay of dialect, variation, and register in trading conversations at Sungguminasa Traditional Market, South Sulawesi.

Authors:
Rizal Alamsa Amal, Universitas Gadjah Mada, Indonesia

About the Presenter(s)
Rizal Alamsa Amal is pursuing his Master's in Linguistics at Universitas Gadjah Mada. Rizal Fascinated into how cultural norms, social interactions, and community dynamics shape the language used.

Connect on ResearchGate
https://www.researchgate.net/profile/Yinyin-Wu-7

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