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Reflexive Green Entrepreneurship: The Innovative and Sustainable Practice Among Young Indonesians (96513)

Session Information: KAMC2025 | Sociology
Session Chair: George Vincent Gamayo

Wednesday, 5 November 2025 15:40
Session: Session 3
Room: Room C (4F)
Presentation Type:Oral Presentation

All presentation times are UTC + 9 (Asia/Tokyo)

Young people face many challenges which impact their lives, yet they serve as critical agents of transformation. Through innovative and locally rooted solutions, young people in Indonesia engage in the practice of green entrepreneurship, which not only addresses environmental challenges but also actively shapes new cultural norms around sustainability. In their reflexive practice, they identify problems and offer solutions through enterprising activities, yet at the same time exercising their contextual sensitivity and the ability to navigate both enabling and constraining factors. Using narratives case study approach, qualitative data were collected from founders of green businesses in several cities in Java and Bali, Indonesia. In-depth interviews were conducted online to gather rich, qualitative insights into their journeys. The result reveals two key themes: 1) types of innovation by young people through their green entrepreneurship, and 2) enablers and constraints related to their innovative practice. These findings are further analyzed using Margaret Archer’s concept of reflexivity. The analysis indicates that reflexivity is crucial for young people to navigate enablers and constraints in their practice of green entrepreneurship. In this process, they are exercising leadership skills and capacities grounded in both local wisdom and global awareness, which exemplify the essence of global citizenship. This dynamic interplay positions young people’s practice of green entrepreneurship not just as an economic activity, but as a cultural force redefining innovation and sustainability in contemporary Indonesia. Most importantly, their practice should give valuable insights in developing educational content to promote global competence.

Authors:
Deena Nirmala Putri Soedikto, Universitas Gadjah Mada, Indonesia


About the Presenter(s)
Deena Nirmala Putri Soedikto is a doctoral student of Sociology at Gadjah Mada University, Indonesia

Connect on Linkedin
https://www.linkedin.com/in/deenasoedikto

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Posted by James Alexander Gordon

Last updated: 2023-02-23 23:45:00